CRM Software solutions aren’t just for sales

 

Do you have a CRM system that does little more than manage the sales process? Do you have a customer relationship management (CRM) system at all? Perhaps you have a dream of being able to provide a superior customer experience through a system that can provide the same care and attention at every point of customer contact.

Yet with many legacy CRM systems still acting as if they’re a “sales only” club, it can be difficult for managers to achieve important customer satisfaction goals. Commercial Construction CRM Software isn’t just for sales anymore.

CRM Software solutions that provide value to all departments

Although the exact figures will vary according to your company’s revenues and expenses, you can estimate the value of an effective CRM software solution by understanding three data points:

Revenue: How can revenue improve customer experience? Think about add-on sales opportunities, bigger shopping carts, and repeat visits. These all lead to higher revenue.

Operating costs: Consider how much you spend now on the manual monitoring of multiple channels. If you have separate departments monitoring the volume of the call center, social media interactions, and email inquiries, how much can you save if all of these are rolling into one interface?

Improve efficiencies: Older IT systems and CRM systems tend to cost increasingly to manage each year. You may feel like you’re constantly patching, tweaking, and retooling what should work easily. New CRM software solutions not only improve the customer experience; they can decrease IT costs by reducing inefficiencies.

It's not a quick process to collect these inputs, figure out revenues versus expenses, and assess the overall brand impact that improved customer service can have on your business. But a thorough examination of these facts may lead you to the conclusion that a new CRM software solution is indeed a valuable asset.

The more you can use Concrete contractors CRM Software, the better the picture you’ll be able to paint your customers. This can help everybody in your company do a better job that exceeds client expectations.

Accounting data will help your team understand a customer's average dollar value and its history of purchase.

Return data will show you any problems with the merchandise they may have had.

Sales, warehouse, and fulfillment data can show you the status of any open order, so you can give an accurate shipping estimate to customers.

Marketing data shows you which promotions customers received and when. Think about the great artists of the past. When they painted a masterpiece, they used colors from many different tubes or jars of paint. These are blended to create beautiful colors that, when used together, form a picture.

Your customer data is like a jar of paint. Blended by a good CRM software solution and used skillfully by employees, it can be used to paint a masterpiece that will enhance customer experience and transform complaints into satisfaction.

Our CRM Solutions

When you need a world-class CRM software solutions, check out solutions from CRM Runner. We can customize a solution to meet your exact needs. Our system can provide marketing automation and customer care automation. A CRM software solution from CRM Runner can drive customer loyalty by providing a consistent level of service and care across your enterprise.