Landing Page Vs Home Page: Key differences and when to use what
Are you one of those who think that the landing page is the same as the website home page? If so, this is the right blog for you. If you are new to digital marketing and have heard the word landing page here and there, but still confused as to how is it different from a website’s home page, read on further. Although landing pages appear to be very similar to ordinary homepages, there are a few major characteristics that make them crucial to your digital marketing effort. Let us look into the four major features which differentiate the two. Audience and Purpose Your audience is the first key distinction between your home page and your landing pages. Landing pages are precisely what they sound like: they’re landing pages.It’s a “page” that appears once someone clicks on one of your ads. Viewers of your landing page, especially with paid search ads, have already expressed interest in your organization or product. Someone might, for example, type in “Car Repairs ...