Public Relations Agency Uses CRM Software to Succeed

Public relations agencies are cool places that know how to make cool places cooler.  That explanation wasn’t that cool, but that’s alright because we’re not here to manage press and image, you are.

What we are here to do is our job.  Our job is to get you onto the idea of CRM Software for Public Relations Agencies.

What’s the buzz, 411, FYI on CRM?  Here are the details:  CRM stands for customer relationship management, so that’s what CRM Software does!  It manages customer relationships.

If you’re like most agencies trying to stretch a dime, you probably haven’t made the investment in a database yet.  Sure, for now you’re in and out of shared drives all day, updating spreadsheets full of VIP contacts.  But how long until that turns into some kind of disaster?

You have to get up pretty early in the morning to pull the wool over the wolf’s eyes in PR.  In other words, we know PR superstars love a good elevator pitch.  Here’s one for CRM: “CRM IS THE OFFICIAL SOFTWARE OF CUSTOMER RELATIONSHIP MANAGEMENT.  IT MAINTAINS A DATABASE OF ALL YOUR VIP CONTACTS, WHICH CAN BE SORTED, WHICH MEANS YOU CAN EASILY SEND OUT MASS INFORMATION QUICKLY.”  Press list?  Got that.  Office Supply Management?  We’ve got that too.  No matter how you slice it, CRM Software is good for public relations agencies.

THREE REASONS WHY PEOPLE IN PR LOVE CR-M.

  1. All their contacts are in one place. The database is private and secure.  Worried you will only be able to access this info on a computer?  Wrong-o! You can access this database on any mobile device with internet access.  PR people are on-the-go people.  You heard that right, when they need to contact a client, they need to contact them STAT.  That’s a lot easier when you’re digging through spreadsheets or explaining to an intern what a rolodex is.
  2. Paperwork looks uniform, fresh, and clean thanks to templates. If you are bored to death doing things like obsessing over your branding on invoices, then you need to rely on a template.  Your logo.  Your style.  On a template that can’t go wrong.  Your brand will be consistent.
  3. Chat options. Sometimes the best way to communicate with your teammates is in chat software.  There are a lot of options on the market today.  What people like is being able to speak to another quickly without making a lot of noise.  For internal communications, you can use the chat features offered by public relations agencies CRM Software.

Running a public relations agency is anything but simple.  In fact, it’s quite the opposite.  But you don’t have to give up on running an organized business just because you don’t know how to set up your own database.  Customizable CRM Software for Public Relations Agencies does it all.

To find out more: www.crmrunner.com.

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