Four Reasons to Integrate Your Email with CRM
Despite the rise of social media and network marketing, email remains the most important marketing tool. The number of email accounts far outnumbers the combined number of Facebook and Twitter accounts. Not to mention that total searches on Google, Bing, and Yahoo account for only 1.1 percent of total email traffic. It is primarily due to the fact that email is the most effective tool in sales, particularly in lead nurturing. An email has a 50% higher rate of generating qualified leads when compared to other mediums, and it is the preferred source of business communication for more than 70% of consumers. To make this capability to the next level, businesses can integrate their email provider with a CRM. Integrating your email to the BEST CRM SOFTWARE will provide you with a resource to track all email activity, identify what messaging gets the most responses, and automate your process. Integration of email marketing providers with a CRM provides numerous additional advantages. Here